Chris T. Allen

1. The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect
   1993/10/01 by Karen A. Machleit, Chris T. Allen, Thomas J. Madden · 2 citations
   Business, Management and Accounting · Psychology · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Creativity in Education and Neuroscience #Digital Marketing and Social Media