Jeeyun Oh

1. How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes
   2015/02/27 by Jeeyun Oh, S. Shyam Sundar · 20 citations
   Arts and Humanities · Social Sciences · #Media Influence and Health #Digital Marketing and Social Media #Impact of Technology on Adolescents
2. Theoretical Importance of Contingency in Human-Computer Interaction
   2014/05/22 by S. Shyam Sundar, Saraswathi Bellur, Jeeyun Oh +3 · 7 citations
   Social Sciences · Psychology · Decision Sciences · #Digital Marketing and Social Media #Team Dynamics and Performance #Technology Adoption and User Behaviour
3. Adopting Voice Assistants in Online Shopping: Examining the Role of Social Presence, Performance Risk, and Machine Heuristic
   2022/06/27 by Sangwook Lee, Jeeyun Oh, Won-Ki Moon · 1 citation
   Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Technology Adoption and User Behaviour #Digital Marketing and Social Media