Michael B. Beverland

1. How to write up case-study methodology sections
   2020/04/27 by Adam Lindgreen, C. Anthony Di Benedetto, Michael B. Beverland +1 · 3 citations
   Business, Management and Accounting · Psychology · #Quality Function Deployment in Product Design #Customer Service Quality and Loyalty #Cognitive and psychological constructs research
2. Crafting Brand Authenticity: The Case of Luxury Wines*
   2005/07/01 by Michael B. Beverland, Michaël Beverland · 8 citations
   Business, Management and Accounting · #Wine Industry and Tourism #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation