Jodie L. Ferguson

1. Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
   2019/02/19 by Jodie L. Ferguson, Mayoor Mohan · 3 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media, Gender, and Advertising