Langen, Henrika

1. How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign
   2022/04/22 by Henrika Langen, Martin Huber, Langen, Henrika +1 · 2 citations
   Business, Management and Accounting · Decision Sciences · #Applications (stat.AP) #Auction Theory and Applications #Consumer Market Behavior and Pricing #Customer churn and segmentation #FOS: Computer and information sciences #FOS: Economics and business #General Economics (econ.GN) #Machine Learning (stat.ML)