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Yuping Liu

  1. A Dual-Process Model of Interactivity Effects
    2009/05/19 by Yuping Liu, L. J. Shrum · 1 citation
    Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour
  2. Behaviour–Affect Pathways and Sociodemographic Moderation in the Well-being Mechanism of Urban Parks: Evidence From Yangzhou, a ‘Park City’
    2026/07/24 by Hongxia Guo, Qiuyu Zhou, Yuping Liu +3
    Environmental Science · Social Sciences · #Urban Green Space and Health #Place Attachment and Urban Studies #Urban Transport and Accessibility