Jessica Edlom
- Commodifying participation through choreographed engagement: the Taylor Swift case
2023/01/14 by Linda Ryan Bengtsson, Jessica Edlom · 1 citation
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Marketing and Advertising Strategies #Commodification #Social media #Sociology #Digital media #Customer engagement #Fandom #Public relations #Advertising #Media studies #Political science #Business #Computer science #World Wide Web