Charla Mathwick
- Consumer Power: Evolution in the Digital Age
2013/10/17 by Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick +2 · 2 citations
Social Sciences · Business, Management and Accounting · Engineering · #Digital Marketing and Social Media #Innovation and Socioeconomic Development #Service and Product Innovation #The Internet #Power (physics) #Empowerment #Social media #Marketing #Consumer behaviour #Intersection (aeronautics) #Digital media #Advertising #Direct-to-consumer advertising #Business #Consumer demand #Political science #Economics #Computer science #World Wide Web #Engineering #Microeconomics