Katharina Petra Zeugner‐Roth

1. Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
   2015/03/05 by Katharina Petra Zeugner‐Roth, Vesna Žabkar, Adamantios Diamantopoulos · 1 citation
   Business, Management and Accounting · Social Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Cultural Differences and Values