Marie-Agnès Parmentier

1. Things Fall Apart: The Dynamics of Brand Audience Dissipation
   2014/10/14 by Marie-Agnès Parmentier, Marie‐Agnès Parmentier, Eileen Fischer · 4 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media, Gender, and Advertising