Stephanie Feiereisen

1. One Brand, Many Trajectories: Narrative Navigation in Transmedia
   2020/09/09 by Stephanie Feiereisen, Stéphanie Feiereisen, Dina Rasolofoarison +2 · 1 citation
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification