Chip Heath

1. Where Consumers Diverge from Others: Identity Signaling and Product Domains
   2007/06/13 by Jonah Berger, Chip Heath · 15 citations
   Business, Management and Accounting · Social Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Social and Intergroup Psychology #Cultural Differences and Values
2. On the Social Psychology of Agency Relationships: Lay Theories of Motivation Overemphasize Extrinsic Incentives
   1999/04/01 by Chip Heath · 1 citation
   Decision Sciences · Social Sciences · #Decision-Making and Behavioral Economics #Experimental Behavioral Economics Studies #Psychology of Social Influence