Marsha L. Richins

1. A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
   1992/12/01 by Marsha L. Richins, Scott Dawson · 29 citations
   Business, Management and Accounting · Psychology · #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values #Psychological Well-being and Life Satisfaction
2. The Material Values Scale: Measurement Properties and Development of a Short Form
   2004/06/01 by Marsha L. Richins · 18 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Environmental Sustainability in Business