John W. Pracejus

1. ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)
   2003/12/01 by John W. Pracejus, G. Douglas Olsen, Norman R. Brown +1 · 1 citation
   Business, Management and Accounting · Economics, Econometrics and Finance · #Consumer Behavior in Brand Consumption and Identification #Economic and Environmental Valuation #Customer Service Quality and Loyalty