Joe Phua

1. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
   2014/04/03 by Seung‐A Annie Jin, Seung-A Annie Jin, Joe Phua · 5 citations
   Social Sciences · Computer Science · #Digital Marketing and Social Media #Social Media and Politics #Digital Communication and Language