Tae Hyun Baek

1. Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
   2017/08/29 by Yeonshin Kim, Tae Hyun Baek, Sukki Yoon +2 · 2 citations
   Business, Management and Accounting · Environmental Science · #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business #Environmental Education and Sustainability