Brendan J. McAuliffe

1. ‘We're all individuals’: group norms of individualism and collectivism, levels of identification and identity threat
   2002/03/01 by Jolanda Jetten, Tom Postmes, Brendan J. McAuliffe · 4 citations
   Social Sciences · Psychology · #Social and Intergroup Psychology #Cultural Differences and Values #Behavioral Health and Interventions
2. Individualist and collectivist norms: when it's ok to go your own way
   2002/08/02 by Brendan J. McAuliffe, Jolanda Jetten, Matthew J. Hornsey +1 · 2 citations
   Psychology · Social Sciences · Business, Management and Accounting · #Cultural Differences and Values #Social and Intergroup Psychology #Consumer Behavior in Brand Consumption and Identification