G.J. Ashworth
- CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?
2005/11/11 by MIHALIS KAVARATZIS, Mihalis Kavaratzis, G. J. ASHWORTH +1 · 9 citations
Business, Management and Accounting · #Advertising #Aesthetics #Assertion #Brand management #Business #City marketing #Consumer Behavior in Brand Consumption and Identification #Corporate Identity and Reputation #Corporate branding #Exploratory research #Identity (music) #Marketing #Marketing and Advertising Strategies #Place branding #Political science #Product (mathematics) #Public relations #Relevance (law) #Social science #Sociology #Tourism