Mihalis Kavaratzis
- CITY BRANDING: AN EFFECTIVE ASSERTION OF IDENTITY OR A TRANSITORY MARKETING TRICK?
2005/11/11 by MIHALIS KAVARATZIS, Mihalis Kavaratzis, G. J. ASHWORTH +1 · 4 citations
Business, Management and Accounting · #Corporate Identity and Reputation #Marketing and Advertising Strategies #Consumer Behavior in Brand Consumption and Identification