Vilma Luoma-aho

1. ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
   2020/01/09 by Hanna Reinikainen, Juha Munnukka, Devdeep Maity +2 · 15 citations
   Arts and Humanities · Social Sciences · #Digital Marketing and Social Media #Media Influence and Health #Media, Gender, and Advertising
2. Making and breaking relationships on social media: the impacts of brand and influencer betrayals
   2021/07/02 by Hanna Reinikainen, Teck Ming Tan, Vilma Luoma‐aho +2 · 4 citations
   Social Sciences · Arts and Humanities · Business, Management and Accounting · #Digital Marketing and Social Media #Media Influence and Health #Consumer Behavior in Brand Consumption and Identification