2019/10/10 by Alberto Vanolo · 18 citations
Social Sciences · #Advertising #Aesthetics #Assertion #Business #City marketing #Commodification #Cultural Industries and Urban Development #Diverse Aspects of Tourism Research #Economic geography #Economics #Economy #Geography #Identity (music) #Law #Place branding #Political science #Relation (database) #Sociology #Tourism #Urban Planning and Governance
paper · open access · doi:10.1111/tesg.12385
published in Tijdschrift voor Economische en Sociale Geografie 111(1), 10-17 (Wiley)
openalex publication_date 2019/10/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25
Abstract This paper reflects critically on city branding by building on Kavaratzis and Ashworth’s 2005 article ‘City branding: An effective assertion of identity or a transitory marketing trick?’ It discusses the relationships between urban geography and branding studies, and challenges the idea that cities may be considered as special kinds of products in need of specific branding techniques. This exercise entails reflection on the boundaries between the concept of branding and its potential relation with the commodification of cities.