The Physics of Preference: Unravelling Imprecision of Human Preferences through Magnetisation Dynamics

2023/09/30 by Ivan S. Maksymov, Maksymov, Ivan S., Ganna Pogrebna +1 · 4 citations
Computer Science · #Advanced Text Analysis Techniques #Artificial Intelligence (cs.AI) #FOS: Computer and information sciences #FOS: Physical sciences #Other Condensed Matter (cond-mat.other) #Physics and Society (physics.soc-ph) #Quantum Physics (quant-ph)

paper · pdf · doi:10.48550/arxiv.2310.00267

openalex publication_date 2023/09/30 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

Abstract

Paradoxical decision-making behaviours such as preference reversal often arise from imprecise or noisy human preferences. Harnessing the physical principle of magnetisation reversal in ferromagnetic nanostructures, we developed a model that closely reflects human decision-making dynamics. Tested against a spectrum of psychological data, our model adeptly captures the complexities inherent in individual choices. This blend of physics and psychology paves the way for fresh perspectives on understanding the imprecision of human decision-making processes, extending the reach of the current classical and quantum physical models of human behaviour and decision-making.

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