2018/10/04 by Kate Petty, Stacey Pope · 4 citations
Social Sciences · Economics, Econometrics and Finance · #Sports, Gender, and Society #Sport and Mega-Event Impacts #Sports Analytics and Performance
paper · pdf · doi:10.1177/0038038518797505
This article examines English print media coverage of the England national women’s football (soccer) team during the 2015 FIFA Women’s World Cup. It draws on a content analysis of five English national newspapers from 24 May to 14 August 2015. A wide body of research has demonstrated that women’s sport continues to be greatly underrepresented in the media but our findings are important as they demonstrate that during this tournament, women’s football received a significant amount of print media coverage and that this coverage was largely positive. We argue that we have entered a new age of media coverage of women’s sport in the UK, with a shift towards greater gender equality.