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MyTribe: Post-subcultural Manifestations of Belonging on Social Network Sites

2011/04/01 by Brady Robards, Andy Bennett · 128 citations
Social Sciences · #Aesthetics #Anthropology #Epistemology #Ethnography #Gender studies #Gender, Feminism, and Media #Identity (music) #Impact of Technology on Adolescents #Law #Linguistics #Media studies #Narrative #Political science #Postmodernism #Reading (process) #Relation (database) #Relevance (law) #Social Media and Politics #Sociology #Subculture (biology)

paper · open access · doi:10.1177/0038038510394025

published in Sociology 45(2), 303-317 (SAGE Publishing)

openalex publication_date 2011/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

Abstract

Since the early 2000s, sociologists of youth have been engaged in a debate concerning the relevance of ‘subculture’ as a theoretical framework in the light of more recent postmodern-influenced interpretations of youth identities as fluid, dynamic and reflexively constructed. Utilizing ethnographic data collected on the Gold Coast in Queensland, Australia, this article considers such debates in relation to social network sites such as MySpace and Facebook. Although online identity expression has been interpreted as exhibiting subcultural qualities, preliminary empirical research informing this article lends itself to a more neo-tribal reading.

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