2009/06/01 by Evan T. Straub, Evan Straub · 5 citations
Decision Sciences · Social Sciences · #Digital Marketing and Social Media #Knowledge Management and Sharing #Technology Adoption and User Behaviour
paper · doi:10.3102/0034654308325896
openalex publication_date 2009/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/26
How and why individuals adopt innovations has motivated a great deal of research. This article examines individuals’ computing adoption processes through the lenses of three adoption theories: Rogers’s innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology. Incorporating all three models, this article suggests technology adoption is a complex, inherently social, developmental process; individuals construct unique yet malleable perceptions of technology that influence their adoption decisions. Thus, successfully facilitating technology adoption must address cognitive, emotional, and contextual concerns. This article also focuses specific attention on adoption theory outside of a formal organization and the implications of adoption theory on informal environments.