1995/10/01 by Charles S. Reichardt, S.C. Coleman
Agricultural and Biological Sciences · Decision Sciences · Computer Science · #Sensory Analysis and Statistical Methods #Multi-Criteria Decision Making #Advanced Statistical Modeling Techniques
paper · doi:10.1207/s15327906mbr3004_3
Two basic structures have been proposed for the data in a multitrait-multimethod matrix; additive and multiplicative. The well-known criteria for assessing convergent and discriminant validity proposed by Campbell and Fiske (1959) are shown, in general, to be inadequate for either structure. Model-specific criteria for assessing convergent and discriminant validity hold greater promise than the Campbell and Fiske criteria.