2016/04/26 by Arantes, Mariana, Figueiredo, Flavio, Almeida, Jussara M.
#FOS: Computer and information sciences #Social and Information Networks (cs.SI)
paper · doi:10.48550/arxiv.1604.07890
Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content providers and marketers, the use of video-ads in social media has enabled a more complex interaction, that also includes content creator and viewer preferences. To better understand this novel setting, we present the first data-driven analysis of video-ad exhibitions on YouTube.