1985/01/01 by David B. Hill · 72 citations
Computer Science · Social Sciences · #Asian Culture and Media Studies #Associate editor #Computer science #Educational Systems and Policies #Foundation (evidence) #Law #Library science #Management #Media studies #Political science #Politics #Public opinion #Sociology #Technology and Data Analysis #Vice president
paper · doi:10.1086/268932
published in Public Opinion Quarterly 49(3), 340 (Oxford University Press)
openalex publication_date 1985/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29
Most previous studies of agenda setting by television news have failed to consider factors that might strengthen or weaken agenda-setting effects. Drawing on the findings of news recall and comprehension research, this investigation of survey data gathered from 1204 national news viewers identifies several characteristics of viewers and viewing traits that increase the agenda-setting influence of news programs. The analysis suggests that effects are greater when viewers have prior awareness of news topics through print media exposure or have some college education. Watching news programs in color and attentively also contributes to increases in agenda setting.