The principle of congruity in the prediction of attitude change.

1955/01/01 by Charles E. Osgood, Percy H. Tannenbaum · 10 citations
Decision Sciences · Social Sciences · Psychology · #Leadership, Behavior, and Decision-Making Studies #Social and Intergroup Psychology #Personality Traits and Psychology

paper · doi:10.1037/h0048153

Cited by

• Virtuelle Räume und reale Erregungszyklen
• THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS
• Relationship Marketing in Consumer Markets: Antecedents and Consequences
• Revisiting Individual Creativity Assessment: Triangulation in Subjective and Objective Assessment Methods
• Toward a General Framework of Biased Reasoning: Coherence-Based Reasoning
• Influencer Activism: Insights for Effective Partnership With Brands and Organizations
• Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations
• Source factors in persuasion: A self-validation approach
• Artificial Intelligence and Impression Management: Consequences of Autonomous Conversational Agents Communicating on One’s Behalf
• What about Passive Innovation Resistance? Investigating Adoption‐Related Behavior from a Resistance Perspective