Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

2006/06/01 by Jacquelyn A. Ottman, Jacquelyn Ottman, Edwin R. Stafford +1 · 3 citations
Business, Management and Accounting · #Environmental Sustainability in Business

paper · doi:10.3200/envt.48.5.22-36

Abstract

(2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development: Vol. 48, No. 5, pp. 22-36.

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