2004/01/01 by J. Mukherjee · 1 citation
Arts and Humanities · Social Sciences · #Art #Gender, Feminism, and Media #Irish and British Studies #Law #Media studies #Perspective (graphical) #Political science #Politics #Sociology #South Asian Cinema and Culture #Visual arts
paper · doi:10.1093/pa/gsh007
openalex publication_date 2004/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30
This article traces celebrity involvement in the Indian political sphere and explores some of the changes that evolved in the nature of the relationship between celebrity and politics due to developments in mass media. Using an indicative survey of Indian public opinion, the article examines the role of celebrity and media in politics—linking the nature of celebrity participation in politics and the public's perception of it to functional change in contemporary Indian media. It observes transformations in the way in which politicians engage with a changing, and increasingly market driven and globalised, media and indicates some of the scenarios that have arisen for Indian democracy.