A Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation

2002/12/01 by David A. Whetten, Alison Mackey · 7 citations
Business, Management and Accounting · Social Sciences · #Corporate Identity and Reputation #Management and Organizational Studies #Public Relations and Crisis Communication

paper · doi:10.1177/0007650302238775

Abstract

The objective of this article is to clarify the conceptual domains of organizational identity, image, and reputation. To initiate this theory development process, we present a “social actor” conception of organizational identity. Identity-congruent definitions of image and reputation are then specified and an integrated model proposed. With the aid of this model, a structural flawin the organizational reputation literature is identified and suitable remedies proposed. In addition, the authors explore the implications of invoking identity and identification in explanations and justifications of organizational reputation.

Citations

• Institutionalized Organizations: Formal Structure as Myth and Ceremony
• An Examination of Differences Between Organizational Legitimacy and Organizational Reputation*

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• Bourdieu and organizational analysis
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