Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach

2019/03/23 by Antonello Maruotti, Jan Bulla, Tanya Mark
Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1007/s40300-019-00150-9

Citations

• Statistical Inference for Probabilistic Functions of Finite State Markov Chains
• A Maximization Technique Occurring in the Statistical Analysis of Probabilistic Functions of Markov Chains