Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach

2019/03/23 by Antonello Maruotti, Jan Bulla, Tanya Mark · 6 citations
Business, Management and Accounting · #Business #Channel (broadcasting) #Cluster analysis #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Consumer behaviour #Direct marketing #Hierarchical clustering #Latent class model #Machine learning #Marketing #Markov chain #Purchasing

paper · doi:10.1007/s40300-019-00150-9

published in METRON 77(1), 19-42 (Springer Science+Business Media)

openalex publication_date 2019/03/23 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Statistical Inference for Probabilistic Functions of Finite State Markov Chains
• A Maximization Technique Occurring in the Statistical Analysis of Probabilistic Functions of Markov Chains