2025/01/01 by Diane Bolet, Florian Foos · 3 voices · 4 citations
Psychology · Social Sciences · #Demography #Electoral Systems and Political Participation #Extreme right #Interview #Law #Media Influence and Politics #Perception #Persuasion #Political science #Politics #Popularity #Population #Populism, Right-Wing Movements #Psychology #Social psychology #Sociology
paper · pdf · doi:10.1017/s0007123425000195
published in British Journal of Political Science 55 (Cambridge University Press)
openalex publication_date 2025/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
Abstract As extreme political views gain popularity and acceptability, the conditions under which media exposure to extreme right views contributes to this process, and strategies to counter media-induced persuasion and normalisation effects remain unclear. Using population-based survey experiments leveraging real-world interviews with extreme right activists on Sky News UK and Australia, we test whether media exposure leads to higher agreement with extreme right statements. We also test whether exposure affects perceptions of how many others agree with these statements. Our findings are consistent across both countries: exposure to uncritical interviews increases agreement with extreme statements and perceptions of broader support in the population. Testing the media strategy in the UK, we find that critical interviewing tarnishes the activist’s image and reduces effects, but still heightens perceived support for extreme statements. This study identifies a mechanism through which extreme political ideas spread and offers insights into media strategies to counteract persuasion and normalisation effects.