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Brain rot: Cognitive decomposition as a structural externality of attention assetization

2026/05/24 by Hera Hyeonseo Lee · 1 voice
Computer Science · Social Sciences · #Cognition #Decomposition #Default mode network #Digital Education and Society #Digital Media and Philosophy #Externality #Frontier #Lexicon #Metric (unit) #Politics #Posthumanist Ethics and Activism #Public good

paper · doi:10.1177/14614448261448834

openalex publication_date 2026/05/24 · openalex created_date 2026/05/25 · openalex updated_date 2026/05/29

Abstract

While brain rot has entered the popular lexicon as a marker of cultural-intellectual decline, this article theorizes it as a systemic condition of late-capitalist survival. Integrating world-systems analysis with the critique of the attention economy, I argue that cognition has emerged as the new frontier of intensive accumulation. As material expansion shifts toward cognitive extraction within the post-2008 conjuncture, platforms assetize attention to stabilize speculative valuation. This induces a biopolitical rewiring that functionally degrades the capacity for sustained thought. This systemic brain rot is analyzed through its class-stratified distribution and institutional collision within the university, where deep learning confronts the high-frequency logic of extraction. Ultimately, this mutagenic mode of accumulation consumes capitalism’s social and cognitive foundations, necessitating a shift from therapeutic self-management toward the political contestation of attentional regimes through structural alternatives like engagement metric caps and public digital infrastructures.

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