Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization

2005/01/01 by Andrea Morales, Andrea C. Morales, Barbara E. Kahn +2 · 187 citations
Business, Management and Accounting · Psychology · #Advertising #Business #Categorization #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Marketing #Perception #Product (mathematics) #Psychology #Variety (cybernetics)

paper · doi:10.1016/j.jretai.2005.03.007

published in Journal of Retailing 81(2), 159-169 (Elsevier BV)

openalex publication_date 2005/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/05/15

Citations

• Family resemblances: Studies in the internal structure of categories
• Basic objects in natural categories
• Perception in chess

Cited by

• Using Visual Design to Improve Customer Perceptions of Online Assortments
• Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions
• The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
• Designing satisfying service encounters: website versus store touchpoints. [europepmc]