2021/09/17 by Sebastian Gabel, Daniel Guhl · 33 citations
Business, Management and Accounting · Decision Sciences · #Advertising #Business #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Loyalty #Loyalty business model #Loyalty program #Marketing #Technology Adoption and User Behaviour
paper · doi:10.1016/j.jretai.2021.08.001
published in Journal of Retailing 98(3), 395-411 (Elsevier BV)
openalex publication_date 2021/09/17 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05