Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

2012/09/15 by Scott B. MacKenzie, Scott MacKenzie, Philip M. Podsakoff · 22 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing

paper · doi:10.1016/j.jretai.2012.08.001

Citations

• On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.
• Common method biases in behavioral research: A critical review of the literature and recommended remedies.

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