Customer loyalty in e-commerce: an exploration of its antecedents and consequences

2002/03/01 by Srini S. Srinivasan, Rolph Anderson, Rolph E. Anderson +1 · 9 citations
Business, Management and Accounting · Social Sciences · Decision Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Technology Adoption and User Behaviour

paper · doi:10.1016/s0022-4359(01)00065-3

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