Sensory Aspects of Retailing: Theoretical and Practical Implications

2019/12/01 by Dipayan Biswas · 113 citations
Business, Management and Accounting · Psychology · #Advertising #Business #Cognitive psychology #Color perception and design #Computer science #Consumer Retail Behavior Studies #Consumer behaviour #Focus (optics) #Marketing #Multisensory perception and integration #Political science #Psychology #Relevance (law) #Sensory system

paper · doi:10.1016/j.jretai.2019.12.001

published in Journal of Retailing 95(4), 111-115 (Elsevier BV)

openalex publication_date 2019/12/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Citations

• The Future of Retailing

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