Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship

2021/04/28 by Martin Hirche, Paul W. Farris, Paul Farris +3 · 1 citation
Business, Management and Accounting · #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Supply Chain and Inventory Management

paper · doi:10.1016/j.jretai.2021.04.002

Citations

• The Measurement of Observer Agreement for Categorical Data
• The Future of Retailing
• Distribution and Market Share

Cited by

• Retail distribution evaluation in brand-level sales response models [europepmc]