Impact of different types of in-store displays on consumer purchase behavior

2021/10/25 by Yoonju Han, Sandeep R. Chandukala, Shibo Li · 3 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2021.10.002

Citations

• Shelf management and space elasticity

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