Situational price sensitivity: the role of consumption occasion, social context and income

2003/01/01 by Kirk L Wakefield, Kirk L. Wakefield, J. Jeffrey Inman +1 · 460 citations
Business, Management and Accounting · Decision Sciences · Psychology · #Advertising #Business #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer behaviour #Consumption (sociology) #Context (archaeology) #Economics #Innovation Diffusion and Forecasting #Marketing #Microeconomics #Product (mathematics) #Psychology #Public economics #Purchasing #Sensitivity (control systems) #Situational ethics #Social psychology #Sociology

paper · doi:10.1016/j.jretai.2003.09.004

published in Journal of Retailing 79(4), 199-212 (Elsevier BV)

openalex publication_date 2003/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/01

Citations

• A Theory of Social Comparison Processes

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