Effects of Expiration Date-Based Pricing on Brand Image Perceptions

2011/08/06 by Aristeidis Theotokis, Katerina Pramatari, Michael Tsiros · 127 citations
Business, Management and Accounting · Psychology · #Advertising #Brand management #Business #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Distrust #Environmental Sustainability in Business #Expiration date #Marketing #Perception #Product (mathematics) #Psychology #Quality (philosophy)

paper · doi:10.1016/j.jretai.2011.06.003

published in Journal of Retailing 88(1), 72-87 (Elsevier BV)

openalex publication_date 2011/08/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Citations

• The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

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