From Multi-Channel Retailing to Omni-Channel Retailing

2015/04/06 by Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · 2,458 citations
Business, Management and Accounting · #Advertising #Business #Channel (broadcasting) #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Consumer Retail Behavior Studies #Marketing #Omnichannel #Perspective (graphical) #Process (computing) #Social media #Telecommunications #World Wide Web

paper · pdf · doi:10.1016/j.jretai.2015.02.005

published in Journal of Retailing 91(2), 174-181 (Elsevier BV)

openalex publication_date 2015/04/06 · openalex created_date 2016/06/24 · openalex updated_date 2026/08/06

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