The Importance of Trust for Personalized Online Advertising

2015/05/06 by Alexander Bleier, Maik Eisenbeiss, Maik Eisenbeiß · 495 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Advertising #Banner #Business #Computer science #Conceptualization #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #E-commerce #Internet privacy #Marketing #Matching (statistics) #Online advertising #Order (exchange) #Personalization #Reactance #Retargeting #Technology Adoption and User Behaviour #The Internet #World Wide Web

paper · doi:10.1016/j.jretai.2015.04.001

published in Journal of Retailing 91(3), 390-409 (Elsevier BV)

openalex publication_date 2015/05/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Citations

• Assessing Construct Validity in Organizational Research

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