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Consumer perceived value: The development of a multiple item scale

2001/06/01 by Jillian C Sweeney, Jill Sweeney, Geoffrey N Soutar +1 · 6,460 citations
Business, Management and Accounting · Mathematics · #Advertising #Business #Cartography #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Environmental Sustainability in Business #Geography #Marketing #Mathematics #Scale (ratio) #Statistics #Value (mathematics)

paper · doi:10.1016/s0022-4359(01)00041-0

published in Journal of Retailing 77(2), 203-220 (Elsevier BV)

openalex publication_date 2001/06/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

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