Against the Green: A Multi-method Examination of the Barriers to Green Consumption

2012/11/10 by Mark R. Gleim, Jeffery S. Smith, Demetra Andrews +1 · 3 citations
Business, Management and Accounting · #Environmental Sustainability in Business #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies

paper · doi:10.1016/j.jretai.2012.10.001

Citations

• Accounting for common method variance in cross-sectional research designs.

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