2001/12/01 by Harry C. Triandis · 21 citations
Psychology · Social Sciences · Business, Management and Accounting · #Cultural Differences and Values #Social and Intergroup Psychology #Consumer Behavior in Brand Consumption and Identification
paper · doi:10.1111/1467-6494.696169
This paper provides a review of the main findings concerning the relationship between the cultural syndromes of individualism and collectivism and personality. People in collectivist cultures, compared to people in individualist cultures, are likely to define themselves as aspects of groups, to give priority to in-group goals, to focus on context more than the content in making attributions and in communicating, to pay less attention to internal than to external processes as determinants of social behavior, to define most relationships with ingroup members as communal, to make more situational attributions, and tend to be self-effacing.